Mitja Petrovič

Director and co-owner of the agency Publicis Group Slovenia

Mitja Petrovic is the director and co-owner of the agency Publicis Group Slovenia, which consists of four autonomous entities. In the past ten years he has managed to transform a successful creative boutique into a prosperous modern communications agency with international standards and domestic creative excellence.

In 2009 and 2010 agency Publicis won the title of the Agency the year at the Slovenian Advertising Festival. He perfected his expertise at numerous international workshops on strategic planning, holistic and contagious communications. He had the opportunity and privilege to work for many Slovenian and foreign brands. He was a member of the Executive Board of the Slovenian Advertising Chamber, member of juries at various national and international advertising festivals (Golden Drum, Effie, Eurobest, Slovenian Advertising Festival [SOF]) and has received awards for his work at Epica, Cannes, Moscow festival, Crest, Golden Drum and Slovenian Advertising Festival (SOF).

In March 2010 he was awarded the tile of Advertising personality of the year by Slovenian Advertising Chamber. In the same year he was the only European to have won Publicis Lions special achievements award for agency development. He was drawn in the advertising industry in 1990s by his obsession with radio ads; for what he has won his first Golden Drum in 1993. Before his career in advertising, he studied archaeology at the University of Ljubljana.

Lecture & Panel: Closing debate: Meet the Golden Drum Jury Presidents