Uroš Goričan

Creative Strategist at Saatchi & Saatchi Ljubljana, Slovenia

Uroš is currently working as a creative strategist for Saatchi&Saatchi in Ljubljana, Slovenia.

He started his advertising career as copywriter and later on as creative director at LUNA/TBWA and Studio Marketing/JWT. He won several advertising awards and holds Golden Drum’s Grand Prix for TV.

For several years he has been involved with mobile and web projects as the Head of Content for mobile and telecom operators in Slovenia. This has given him an insight in new media and content production. He has created and produced content for mobile applications, mobisodes, launched mobile music star and has been involved in production of full feature documentary on multiple platforms. He also writes for TV, film and animation.

Uroš firmly believes people are multiplatform by nature so the creative industries have to follow the new ways of media consumption. He sees the challenge for the industry in putting up a new business model with all of the existing platforms and channels included and first and foremost change the old habits of doing things.

 

Lecture & Panel: The Berlin School Debate: Creative Leadership for Creative Excellence