Groups 2009
Entries in Group A (Film), B (Press), C (Outdoor) and D (Radio) competed in following categories:
*Only entries in Group A could compete in categories 21, 22 and 23.
Entries in Group E (Design & Art Direction) competed in the following categories:
Entries in Group F (Interactive) competed in the following categories:
Entries in Group G (Media) competed in the following categories:
Entries in Group H (PR) competed in the following categories:
Group W (Advertsing Campaigns) did not have special categories.
In Best Act Awards Competition judged by clients jury had a chance to compete all finalists of all Golden Drum groups and categories.
The festival organizers reserve the right to change the categories selected by the entrants, if they consider that the category chosen by the entrant is incorrect and move the entry into a more suitable category.
| Category 01: | Food (all foods, including pet food) |
| Category 02: | Non-alcoholic drinks (fruit juice, soft drinks, tea, milk, coffee, alcohol-free beer etc.) |
| Category 03: | Alcoholic drinks (beer, wine, champagne, whisky, gin, liqueurs, cider, etc.) |
| Category 04: | Household maintenance (detergents, cleaning products, paints and adhesives, as well as services) |
| Category 05: | Home furnishings & appliances (furniture, carpets, fabrics, kitchen utensils, etc.) |
| Category 06: | Audio-visual & electronic equipment (Hi-Fi, TVs, cameras, personal computers, etc.) |
| Category 07: | Health & beauty (pharmacy, OTC, toiletries, beauty products and services) |
| Category 08: | Fashion (clothing, footwear incl. sport shoes, gloves, socks, luggage, hand bags, as well as hairdressers) |
| Category 09: | Miscellaneous consumer products (watches, jewellery, perfume, writing instruments, sunglasses, leather goods, tobacco) |
| Category 10: | Automotive (cars and other vehicles, auto products and services) |
| Category 11: | Transport, travel & tourism (taxi, railways, airlines, car rentals, driving schools, tourist agencies, hotels, resorts, etc.) |
| Category 12: | Leisure, entertainment, culture & education (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, etc.) |
| Category 13: | Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services) |
| Category 14: | Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones, etc.) |
| Category 15: | Media (publications, TV stations, radio stations, media time and space) |
| Category 16: | Financial services (banking, credit cards, insurance, investments, stock exchange, etc.) |
| Category 17: | Business services & office equipment (financial and consultancy services, printers, photocopiers, software, office furniture, etc.) |
| Category 18: | Corporate advertising (advertising building a corporate image) |
| Category 19: | Self promotion (for advertising agencies only) |
| Category 20: | Social & charity (public interest and awareness, environmental awareness, road safety, etc.) |
| *Category 21: | TV & Film PROMO created with original materials |
| *Category 22: | TV & Film PROMO created with acquired materials |
| *Category 23: | Internet films |
*Only entries in Group A could compete in categories 21, 22 and 23.
Entries in Group E (Design & Art Direction) competed in the following categories:
| Category 24: | Editorial (books, corporate and brand publishing, calendars, annual reports, etc.) |
| Category 25: | Corporate and brand identity |
| Category 26: | Packaging design |
| Category 27: | Illustrations and photo |
| Category 28: | Ambient design (ambient media - outdoor installations) |
| Category 29: | Direct marketing - flat mailing |
| Category 30: | Direct marketing - dimensional mailing |
| Category 31: | Miscellaneous print and 3 D materials |
Entries in Group F (Interactive) competed in the following categories:
| Category 32: | Websites & microsites (websites created for a company, brand or product, including microsites and promotional sites) |
| Category 33: | Banners & other display ads (all types of banners, including rich media ads. Please show your banner in the context of the website where it was originally displayed) |
| Category 34: | Interactive advertising campaigns (campaign should include at least 2 different online advertising instruments: for example, a banner, an online game, a weblog, a microsite) |
| Category 35: | Virals (viral videos, viral e-mails incl. e-cards, other ads that encourage viewers to pass along an advertising message) |
| Category 36: | Other interactive ads (interactive ads for mobile and smart phones, interactive tools such as widgets and offline interactive installations, branded content and innovative advertising solutions that cannot be entered in other Interactive categories) |
| Category 37: | Mobile films |
Entries in Group G (Media) competed in the following categories:
| Category 38: | Television, radio & cinema |
| Category 39: | Print media |
| Category 40: | Outdoor, buildings, objects & facilities |
| Category 41: | Sponsorship & special events |
| Category 42: | Mixed and interactive media |
| Category 43: | New media |
Entries in Group H (PR) competed in the following categories:
| Category 44: | Internal communication |
| Category 45: | Corporate branding |
| Category 46: | Marketing PR - Consumer goods |
| Category 47: | Marketing PR - Healthcare and services |
| Category 48: | Marketing PR - Automotive and transport |
| Category 49: | Marketing PR - Media, arts and entertainment |
| Category 50: | Marketing PR -Travel, tourism & leisure |
| Category 51: | Marketing PR - Retail and e-commerce incl. restaurants |
| Category 52: | Marketing PR - Technology and manufacturing |
| Category 53: | Marketing PR - Best use of sponsorship |
| Category 54: | Change & crises communication |
| Category 55: | Public engagement & participation |
| Category 56: | (Corporate) social responsibility |
| Category 57: | On-line and off-line media relations |
| Category 58: | Financial communication |
| Category 59: | Government relations and public affairs |
| Category 60: | International (including regional) communication |
| Category 61: | Integrated & holistic communication |
| Category 62: | Unconventional communication (buzz, guerrilla, viral…) |
Group W (Advertsing Campaigns) did not have special categories.
In Best Act Awards Competition judged by clients jury had a chance to compete all finalists of all Golden Drum groups and categories.
The festival organizers reserve the right to change the categories selected by the entrants, if they consider that the category chosen by the entrant is incorrect and move the entry into a more suitable category.
