Shortlist 2011

Deadlines

Year/ID: 2011 / A16006G11
Group: ​A Film
Subgroup: A16 Online films
Product and services category: Deadline ProjectRegistrant: CAFÉ CREATIVE KFT.Country: HUNGARYBrand name: Cafe CreativeAdvertising agency, city: Cafe Creative BudapestArt director: Róbert GyörgyfiCopywriter: Antal KaldeneckerCreative director: Ervin Sallai, Zoltán SimonDesigner: Miklós Zsengellér
Creative idea explanation: As all agencies, Cafe Creative faces the problem of clients' wanting more and better work in shorter time. We all know that for good and original ideas to be born it is essential to have enough time. With our Deadline Project we have drawn their attention to this fact in the most obvious way: we showed them ordinary people, who in less time came up with first degree ideas, when given more time, the ideas and the quality got better.