Winners 2009

Headache 1

Year/ID: 2009 / C07039
Group: C - Outdoor
Subgroup: Health & beauty

Award: Golden Drum

Registrant: GRAFFITI BBDO BUCHARESTCountry: ROMANIABrand name: AspirinAdvertiser: BayerAdvertising agency: GRAFFITI BBDOCreative director: Ema PriscaArt Director: Gelu FloreaCopywriter: Ana Maria Taralunga
Short description: In order to promote the pain reliefing effect of Aspirin from Bayer, we created some graffiti showing people hurting while exposed to head, back and muscle pains. We made use of the OOH frame and its close surroundings (walls, pipes, stairs etc) who worked like pain generators for our graffiti drawn fellows.