Winners 2011

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Year/ID: 2011 / A09007G11
Group: ‚ÄčA Film
Subgroup: A09 Retail & public services
Award: Golden Drum
Product and services category: Furniture StoreRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax Furniture StoreAdvertiser: XXXLutz/ Moemax Furniture StoreAdvertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, ViennaArt director: Rene Pichler (AD), Lukas Hueter, Benjamin Fillitz (Graphic)Copywriter: Alistair ThompsonCreative director: Alistair Thompson, Rene PichlerDirector of Photography: Sebastian PfaffenbichlerMusic: Soundstudio: Tic Music, Music: Kathriner Sound (Christian W. Mayr, Thomas Kathriner)Director: Christopher SchierProduction company: Filmhaus Wien, Producer: Dr. Wolfgang Ramml, Christian Florin
Other credits: Andrea Kliment (Account Supervisor), Albin Lenzer, Siegfried Kaufmann (Account Management), Gerd Berner (Edit), Juergen Madl (TV-Producer)

Creative idea explanation: This commercial for the Moemax furniture stores delivery and assembly service made the audience part of the action. On the screen you see a man who has just finished installing his new kitchen. He presses the light switch on the extractor hood. The light in the kitchen stays dark. Instead, it's the lights in the cinema which are turned on! He tries again - with the same result. Our tagline appears in summary: "You shouldn't do everything by yourself".