Oct. 9th, the closing of the 16th GD. Nov. 9th 2009, 20 years since the fall of the Berlin Wall. What about the future of the Ad industry in the Old and New Europe?
MoreAlthough not being an agency dude, I often hear stories that web communication strategies (social media, communities, etc.) are being developed by people who don't even use web stuff actively - don't have social media profiles, aren't part of any community - basically they live quite a stealth web life. Now that brings me a question - how is it possible to develop a breakthrough (or at least mediocre) strategy without even being an active part of the web and co-shape it? For me that's like being taught to drive by a driving instructor that doesn't have a driving license.
MoreIt's a strenuous thing. Takes huge amounts of effort, yet there are few basic steps how to do it. Let's see the list..
MoreThis is inspired by Anej’s post. Let’s try to play a brainstorming game.
I read this on the Net: “Microsoft co-founder Bill Gates said he was forced to give up on the social networking phenomenon Facebook after too many people wanted to be his friend.”
The game is: write as many answers you want to the following basic question “Why Bill Gates did that?”
OK. I start.
1. Too many friends are not for BG. He’s more used to deal with enemies.
2. I do understand him – Facebook is for dummies.
3. I don’t care about BG. I have a Mac.
4. F…k! I’ve just told my client that being on Facebook is a must.
5. Facebook is dead. Trendy people are on Twitter.
6. Who cares about that? Gimme more bandwidth for free and I’ll be the next BG.
7. Facebook? What is it? I’m on Xianoei.
Is Slovenia a true paradise for doing business? “Yes” for advertising agencies and “No” for brands.
MoreI am still in LJ and it’s about this stupid Ad from this stupid bank:
MoreThe current industry’s buzzword is “mobile advertising”. There was an interesting seminar by Cheil Worldwide in Cannes. They showed how Asian people relate to their cell phones. For S. Koreans cell phone = Blood. It’s definitely part of their lives and they even make funerals for their broken mobiles. For Chinese, cell phone = Face. That means, cell phone is a status symbol (btw, check www.nokia-lee.com.cn. Cool! Isn’t it?). For Indians cell phone = Coup, rebellion. Which means that in the biggest world’s democracy, mobile phones could be an instrument for revolution and emancipation. But after all that, what I learned is that basically, people use mobile phones mostly for voice calls and sms. Seems they don’t care too much about the last downloadable mobile application… Still I have a thought: what is my mobile phone for me? A communication tool, a media, or… just another fetish? :-)
MoreHave you heard the joke about Madonna coming to Slovenia? Well, she never came. That’s because she exaggerated with advertising for her Sticky & Sweet Tour. That backfired completely and exploded in her face.
MoreAre brands really in love with their customers or is it just pure sex? Prof. Bluemelhuber, Director of CEREM and professor for Euro Marketing at the Free University of Brussels gives some useful hints. And maybe the topic will be more than hot when TBWA will publish it’s Brand Report next fall. But you don’t need to wait to make you choice. Watch the video and decide: What side are you on: love or porn?
MoreWell, usually to follow/obey them. Common rule breakers lately are brands that create personal facebook profiles instead of public profiles (fb pages). What's wrong about it?
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