Are brands really in love with their customers or is it just pure sex? Prof. Bluemelhuber, Director of CEREM and professor for Euro Marketing at the Free University of Brussels gives some useful hints. And maybe the topic will be more than hot when TBWA will publish it’s Brand Report next fall. But you don’t need to wait to make you choice. Watch the video and decide: What side are you on: love or porn?
MoreCan a PR presentation of a campaign be short, simple and creative? What do you think?
MoreAlthough not being an agency dude, I often hear stories that web communication strategies (social media, communities, etc.) are being developed by people who don't even use web stuff actively - don't have social media profiles, aren't part of any community - basically they live quite a stealth web life. Now that brings me a question - how is it possible to develop a breakthrough (or at least mediocre) strategy without even being an active part of the web and co-shape it? For me that's like being taught to drive by a driving instructor that doesn't have a driving license.
MoreI read that Roger Daltrey is going to be on stage again. But this time, the Godfather of Brit Rock is going to show his power to the audience of an advertising festival. The Who are still one of my favourite bands ever.
MoreIt's a strenuous thing. Takes huge amounts of effort, yet there are few basic steps how to do it. Let's see the list..
MoreOct. 9th, the closing of the 16th GD. Nov. 9th 2009, 20 years since the fall of the Berlin Wall. What about the future of the Ad industry in the Old and New Europe?
MoreObama won in Cannes too. Maybe it’s time to rethink creativity… Are we smart enough to build campaigns which don’t just rely on a smart spot, pr stunts” or “wining and dining” media relations? I don’t know. That Titanium Lion made me think. Probably Jean Baudrillard was right.
“The U.S. is utopia achieved. We should not judge their crisis as we would judge our own, the crisis of the old European countries. Ours is a crisis of historical ideals facing up to the impossibility of their realization. Theirs is the crisis of an achieved utopia, confronted with the problem of its duration and permanence. The Americans are not wrong in their idyllic conviction that they are at the centre of the world, the supreme power, the absolute model for everyone. And this conviction is not so much founded on natural resources, technologies, and arms, as on the miraculous premiss of a utopia made reality, of a society which, with a directness we might judge unbearable, is built on the idea that it is the realization of everything the others have dreamt of - justice, plenty, rule of law, wealth, freedom: it knows this, it believes in it, and in the end, the others have come to believe in it too.” (America, 1989).
Once upon a time there was the consumer confidence index. Consumers were more or less confident, brand owners and managers were more or less happy. And advertising people were more or less bold.
MoreThis is inspired by Anej’s post. Let’s try to play a brainstorming game.
I read this on the Net: “Microsoft co-founder Bill Gates said he was forced to give up on the social networking phenomenon Facebook after too many people wanted to be his friend.”
The game is: write as many answers you want to the following basic question “Why Bill Gates did that?”
OK. I start.
1. Too many friends are not for BG. He’s more used to deal with enemies.
2. I do understand him – Facebook is for dummies.
3. I don’t care about BG. I have a Mac.
4. F…k! I’ve just told my client that being on Facebook is a must.
5. Facebook is dead. Trendy people are on Twitter.
6. Who cares about that? Gimme more bandwidth for free and I’ll be the next BG.
7. Facebook? What is it? I’m on Xianoei.
Fast Company - Social nets may be bees knees of Internet tech at the moment, but that doesn't mean it's all straightforward and fluffy: New research is suggesting that if you're friends with over 150 people on Facebook, the extras are meaningless. Full article: http://tinyurl.com/yfgn76t
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