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PR presentation - must it be boring?

23. June 2009

Can a PR presentation of a campaign be short, simple and creative? What do you think?

I don’t know if you noticed but in all competitions on public relations the presentations of PR campaigns and cases are more or less boring, especially compared to advertising. I ask myself Why? Is it because we think that PR has to be strictly serious and descriptive? Or because we just don’t have the “guts” to use pictures and movies? You know what they say – a picture tells a thousand words!

So when preparing the new category of PR competition on Golden Drum festival this year I found myself asking: Can a PR presentation of a campaign be short, simple and creative?

Above you can see a great example of how a PR story can be presented in just a few minute movie.

What do you think? Can you rise to a challenge? Do PR people have “guts” to be creative?

1 comments
Comments:
Anna
Drummer: Anna    |   15. July 2009   |   01:56 PM

It's not necessary to be boring. Recently, we took part in a PR competition in Bulgaria. Our project was called "Little black dress, it was a designers exhibition. We made the visual part of our presentation as a slide show with of photos only, no words. The presentation itself was a taped interview with the Little black dress (LBD), so the guy, presenting the project asked questions connected to the project and the LBD answered them. In addition we had put one of the Little black dresses from the exhibition on stage as something like a scenery. I think it was funny, we said all we wanted to say about our project and it wasn't boring for sure:) What's most important, we had great time preparing the whole thing.

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