PR presentation - must it be boring?

Can a PR presentation of a campaign be short, simple and creative? What do you think?

I don’t know if you noticed but in all competitions on public relations the presentations of PR campaigns and cases are more or less boring, especially compared to advertising. I ask myself Why? Is it because we think that PR has to be strictly serious and descriptive? Or because we just don’t have the “guts” to use pictures and movies? You know what they say – a picture tells a thousand words!

So when preparing the new category of PR competition on Golden Drum festival this year I found myself asking: Can a PR presentation of a campaign be short, simple and creative?

Above you can see a great example of how a PR story can be presented in just a few minute movie.

What do you think? Can you rise to a challenge? Do PR people have “guts” to be creative?