Ravid Kuperberg, Partner, Mindscapes, Israel
Original and innovative creative ideas break the rules and take an unpredictable approach. Do these ideas share patterns of thinking?
Yes. It is commonly agreed that the most innovative creative ideas share an ability to break the rules and take an unpredictable approach. Which is true. However, Mindscapes analysis of award winning creative ideas in recent years, shows that a majority of these apparently unique ideas also share recurring patterns of thinking. These patterns can be translated into powerful structured thinking tools which help develop creative ideas in a more efficient and effective manner.