Winners 2008

Intercontinental Advertising Cup 2008 winners

THE GRAND CUP:

La Clave Reserva (campaign)
Freixenet
Cava Freixenet Carta Nevada
JWT Spain


Group: BEST OF PRODUCT AND SERVICES

Categories:

01 - BEST OF FOOD
Non-blinking Woman (film)
Carré de Chocolat
MORINAGA & Co Ltd
Dentsu Inc Tokyo

02 – BEST OF BEVERAGES
La Clave Reserva (campaign)
Freixenet
Cava Freixenet Carta Nevada
JWT Spain

03 – BEST OF HEALTH AND PERSONAL CARE
Onovalov's Statue (campaign)
Spectab
Jelfa SA
CHANGE INTEGRATED

04 – BEST OF SPORTS
Impossible Is Nothing - Where Sport Meets Art (media innovation)
Sportswear
Adidas International
180 Amsterdam (180 TBWA)

05 – BEST OF FASHION AND COSMETICS
Uniqlock (interactive)
Uniqlo
Uniqlo Co Ltd
Projector Inc

06 – BEST OF LUXURY GOODS
NO CUP WINNER!

07 – BEST OF CARS
MINI Clubman. The other testdrive. (interactive)
BMW AG
Interone, BBDO ComLab
INTERONE WORLDWIDE GMBH

08 – BEST OF OTHER VEHICLES AND ACCESSORIES
NO CUP WINNER!

09 – BEST OF ELECTRONICS
Lumix Battle (film)
Panasonic Lumix Digital Camera
Panasonic
Publicis Thailand

10 – BEST OF TRAVEL, TOURISM AND TRANSPORT
NO CUP WINNER!

11- BEST OF RETAIL
Family Secret/Lovers/Retire/Fortune (campaign)
HomePro Sale
Home Product Co Ltd
BBDO Bangkok Ltd

12 – BEST OF HOUSEHOLD PRODUCTS & MAINTENANCE
Sad Christmas (radio)
Vanish
Reckitt Benckiser
EURO RSCG PRAGUE

13 – BEST OF HOUSEHOLD AND BUSINESS APPLIANCES, FURNISHING
NO CUP WINNER!

14 – BEST OF COMMUNICATION MEDIA  AND PUBLICATIONS
Times Of India (campaign)
Times Of India
Bennett Coleman & Co
JWT, India

15 – BEST OF ENTERTAINMENT, RECREATION AND LEISURE
Cello Challenge (interactive)
Berlin Philharmonic Orchestra
Berliner Philharmonie GmbH
Scholz & Friends Interactive

16 – BEST OF CORPORATE
Dentsu CR&P School 2007 (interactive)
Dentsu Creative And Planning School
Dentsu Inc
Dentsu Inc

17 – BEST OF FINACIAL
Crash (interactive)
ITAU Insurance
ITAU Insurance
DDB Brasil

18 – BEST OF PUBLIC AND PRIVATE SERVICES
Power of Wind (film)
Wind energy
Epuron / German Ministry for the
Environment
Nordpol+ Hamburg

19 – BEST OF SOCIAL ENGAGEMENTS
Let Us Do It (film)
Fundacion Prodis
Fundacion Prodis
Vitruvio Leo Burnett

Group: BEST OF MEDIA

Categories:

A – BEST OF FILM
Power of Wind
Wind energy
Epuron / German Ministry for the
Environment
Nordpol+ Hamburg

B – BEST OF RADIO
Sad Christmas
Vanish
Reckitt Benckiser
EURO RSCG PRAGUE

C – BEST OF PRESS
Goldstar flow chart (Getting, Going out, Toilet)
Goldstar Beer
Tempo Inc.
MCCANN ERICKSON ISRAEL

D – BEST OF OUTDOOR
Optical Zoom
Leica VLux 1
Leica Camera AG
Advico Young & Rubicam

E – BEST OF INTERACTIVE
Uniqlock
Uniqlo
Uniqlo Co Ltd
Projector Inc

F – BEST OF ONE2ONE
MINI Clubman. The Other Testdrive.
MINI Clubman.
BMW Group
Interone/BBDO ComLab

G – BEST OF PUBLICATIONS
Fleurop Annual report
Fleurop Interflora
Fleurop Interflora
Walker, Zurich

H – BEST OF INSTALLATION
Sound of the Squares
The City of Mannheim, Germany
Stadtmarketing Mannheim GmbH
Atelier Markgraph

I – BEST OF MEDIA INNOVATION
Color Tokyo!
Bravia
Sony Marketing Japan Inc
HAKUHODO Kettle/HAKUHODO

Group: BEST OF ADMAKING

Category:

J – BEST USE OF LOCAL CULTURE
Tan Hong Ming/Race/Karate (campaign)
Merdeka 2007
Petronas National Berhad
Leo Burnett Advertising Sdn Bhd

K – BEST UNIVERSAL IDEA CREATED IN A LOCAL MARKET
Non-blinking Woman (film)
Carré de Chocolat
MORINAGA & Co Ltd
Dentsu Inc Tokyo

L – BEST INTEGRATION OF A GLOBAL IDEA INTO A  LOCAL CULTURE
NO CUP WINNERS!

M – BEST OF STRATEGY
Let Us Do It (film)
Fundacion Prodis
Fundacion Prodis
Vitruvio Leo Burnett

N – MOST INSIGHTFUL IDEA
Power of Wind (film)
Wind energy
Epuron / German Ministry for the
Environment
Nordpol+ Hamburg

O – BEST OF CRAFTING (AWARD FRO AGENCY)
Power of Wind (film)
Wind energy
Epuron / German Ministry for the
Environment
Nordpol+ Hamburg

P – BEST OF CRAFTING (AWARD FOR PRODUCTION COMAPNY)
La Clave Reserva (campaign)
Freixenet
Cava Freixenet Carta Nevada
JWT Spain

Q – BEST USE OF TECHNOLOGY
Uniqlock (interactive)
Uniqlo
Uniqlo Co Ltd
Projector Inc

R – BEST OF DESIGN
Diesel Style Lounge (interactive)
New collection of the fashion brand Diesel
Diesel S.p.A.
Neue Digitale GmbH/Berlin

S – BEST OF CAMPAIGN
Impossible Is Nothing - Where Sport Meets Art (media innovation)
Sportswear
Adidas International
180 Amsterdam (180 TBWA)

A SPECIAL AWARD FROM THE JURY:

Let Us Do It (film)
Fundacion Prodis
Fundacion Prodis
Vitruvio Leo Burnett