Best Act Award
07. May 2009
Best ACT is a unique advertisers’ - client’s jury award for a superior Idea that makes us change the way we think, feel and behave.
Five well-known marketing and brand managers of major international companies will sit in the Best ACT jury. All Golden Drum Open and Golden Drum New European entries can compete for the Best ACT awards for additional 120 EUR.
The initial Best ACT selection will be made by Golden Drum juries and will include all shortlisted entries. The Best ACT jury will then judge them by another set of Best Act criteria.
Jurors will be looking for ideas so powerful that they truly move people, thus making a qualitative difference in people’s lives. An ACT is not just an intelligent idea, but an inspiring one. An Act is a human-centered brand gesture, idea or experience, or a concrete action that enables people to engage with the brand.
The Best Act Award rewards the power of creativity to transform human behavior.
The winners will receive Golden or Silver Winged Nike. The awards will be presented among other Golden Drum 2009 Awards at the Closing Gala on Friday, October 9.
