Franco Moretti - President of Design & Art Direction Jury
06. May 2009
President of Design & Art Direction Jury will be Franco Moretti, Group Chief Creative Director, Leo Burnett Italy and president of ADC*E Europe
He studied architecture in Italy. He began his career in advertising as an illustrator in Australia and proceeded from Assistant Art Director to Art Director to Group Head and Creative Director in three agencies.
He left Australia for Europe in 1970 and after a sabbatical year when he travelled across most of Asia Pacific he settled in London working as Creative Group Head in Brunnings.
In 1973 he joined McCann-Erickson in Milan as Senior Art Director Group Head, in charge of major International Clients such as Coca-Cola, Nestlč, Martini & Rossi, GM, Gillette, Nabisco brands.
In 1979 he moved to New York as one of the founding members of the creative international team especially created to develop Coca-Cola campaigns for global release as well as trouble shooting projects at worldwide level.
He was elected, together with Milka Pogliani, Executive Creative Director Vice President of the three Italian McCann offices in 1984, leading the agency’s creative reputation amongst the top in the worldwide networks.
In 1990 he was named Senior Vice President of McCann Worldwide and European Creative Director in charge of creative resources. He was elected President of the Italian Art Directors Club in 1995, a responsibility that he held for the following four years.
Persuaded to join Leo Burnett Italy as Chief Creative Officer in 1996 and inspired by a culture committed to superior creativity, he drove the agency’s reputation amongst the top creative Italian agencies. He was named Group Vice Chairman in 2001.
During his career he and his team have earned top recognitions from most international and national creative competitions: the international Venice Film Festival, Australian Creative Circle, Cannes, Clio, The Italian and European Art Directors Club, the One Show of New York, Euro Best, Chicago Film Festival.
He has been elected Chairman as well as jury member on most top international advertising competitions. Today he is President of the Art Directors Club of Europe and seats on the Board of directors of Pubblicitŕ Progresso Foundation. He teaches at IULM Milan University Communication sciences. Married with Silvia with a son Filippo. His life-time-long hobby is flying.
He left Australia for Europe in 1970 and after a sabbatical year when he travelled across most of Asia Pacific he settled in London working as Creative Group Head in Brunnings.
In 1973 he joined McCann-Erickson in Milan as Senior Art Director Group Head, in charge of major International Clients such as Coca-Cola, Nestlč, Martini & Rossi, GM, Gillette, Nabisco brands.
In 1979 he moved to New York as one of the founding members of the creative international team especially created to develop Coca-Cola campaigns for global release as well as trouble shooting projects at worldwide level.
He was elected, together with Milka Pogliani, Executive Creative Director Vice President of the three Italian McCann offices in 1984, leading the agency’s creative reputation amongst the top in the worldwide networks.
In 1990 he was named Senior Vice President of McCann Worldwide and European Creative Director in charge of creative resources. He was elected President of the Italian Art Directors Club in 1995, a responsibility that he held for the following four years.
Persuaded to join Leo Burnett Italy as Chief Creative Officer in 1996 and inspired by a culture committed to superior creativity, he drove the agency’s reputation amongst the top creative Italian agencies. He was named Group Vice Chairman in 2001.
During his career he and his team have earned top recognitions from most international and national creative competitions: the international Venice Film Festival, Australian Creative Circle, Cannes, Clio, The Italian and European Art Directors Club, the One Show of New York, Euro Best, Chicago Film Festival.
He has been elected Chairman as well as jury member on most top international advertising competitions. Today he is President of the Art Directors Club of Europe and seats on the Board of directors of Pubblicitŕ Progresso Foundation. He teaches at IULM Milan University Communication sciences. Married with Silvia with a son Filippo. His life-time-long hobby is flying.
