PR Competition
Deadline
Have you registered your PR campaign? If not, hurry up as the deadline is September 14 and perhaps you will be the one to receive the Grand Prix award.
In addition, selection of finalists will be made prior to the festival. Selected entrants will be required to present their campaigns live at the festival and to send us a three-minute video presenting the registered campaign by September 30st . All shortlisted campaigns will be presented and judged in their video form at the festival where the winners will be selected.
Golden Drum - PR competition
Golden Drum festival is for the first time holding a special competition in the field of PR. It is open to agencies, clients or media parties involved in production of registered PR campaigns throughout Europe (namely EU Member States, non-EU members and the countries of South East Europe, as well as Azerbaijan, Armenia, Belarus, Georgia, Israel, Kazakhstan, Kyrgyzstan, Lebanon, Moldova, Russia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan).Categories
PR entries compete in group H – PR. Entrants can submit their campaigns into 11 Golden Drum PR categories:
44 – Internal communication
45 – Corporate branding
46 – Marketing PR – Consumer Goods
47 – MPR – Healthcare and Services
48 – MPR – Automotive and Transport
49 – MPR – Media, Arts and Entertainment
50 – MPR – Travel, Tourism & Leisure
51 – MPR – Retail and e-commerce incl. restaurants
52 – MPR – Technology and Manufacturing
53 – MPR Best use of Sponsorship
54 – Change & Crisis communication
55 – Public engagement & participation
56 – (Corporate) social responsibility
57 – On-line and off-line media relations
58 – Financial communication
59 – Government relations and public affairs
60 – International (including regional) communication
61 – Integrated & holistic communication
62 – Unconventional communication (buzz, guerrilla, viral, etc.)
Registration
You can register your entry using our on-line registration system or fill in the PDF registration and payment form and send it to info@goldendrum.com.
To obtain a user ID and password for on-line registration, click here.
How to prepare and submit entries
Format your entry in the provided Word document, which can be found here. Due to the expected number of entries and the judging process, we would prefer that you use the Microsoft Word styles Heading 1, Heading 3 and Normal; Times New Roman, font size 12.
Please note that the length of your entry is limited to 6,000 characters.
Once you have completed your entry, please upload it (in PDF format) through our online registration system or send it to entries@goldendrum.com; subject: PR Entry – entry title, company name.
General technical instructions for submitting entries can be found here.
To help you get started, here are some tips you might find useful when preparing your campaign description.
Statement of the Problem / Opportunity
- Nature of the organisation for which the programme was conducted
- Specific problem or opportunity addressed by the programme
- Geographical area in which the programme was conducted
- Criteria by which the success of the campaign is to be evaluated
Field or library research to define the problem or opportunity and to determine approaches likely to achieve the programme’s objectives.
Planning
- Detailed statement of the programme’s communications objectives
- Identification of measurable criteria to determine the success of the campaign
- Identification of target audiences to be reached and actions desired of them
- Formulation of PR (not marketing or advertising) messages to be communicated to the target audiences
- Selection of communication tactics (internal and/or external) to be used
- Action taken to consult with management and secure its support for the campaign
- Description of the implementation of the communications plan
- Description of any difficulties encountered and adjustments made to the plan during its implementation
Identification, analysis and evaluation of results. No tables!
Important
All entries must be received by September 14. Any entry received after that date will be considered ineligible and will not be judged.
All submitted PR campaigns must have been implemented between 1 January 2008 and 1 September 2009.
Each campaign constitutes one entry . Entries however may be entered in up to two different categories; but you must supply a separate entry form and set of material for each entry and pay for each entry separately.
For general conditions that apply to all submitted entries, please see eligibility & conditions.
Selection of finalists will be made prior to the festival. Selected entrants will be required to present their campaigns live at the festival and send us a three-minute video presenting your registered campaign by 30 September. All shortlisted campaigns will be presented and judged in their video form at the festival, where the winners will also be selected.
Fees and Payment
The fee for entering this competition is 350 EUR per entry (20% VAT included). More information about fees and payment are available here.
Jury
- Dejan Verčič, Partner, Pristop (Slovenia) - president
- Alfred Autischer, CEO, Trimedia Communications, Austria, Germany, Switzerland (Austria)
- Grzegorz Kiszluk, owner of AdPress publishing house and editor in chief of Brief magazine (Poland)
- Francesco Lurati, Member, Foundation Board of the Swiss Public Relations Institute (Switzerland)
- Bálint Nagy, Head of Corporate Communications at Vodafone Hungary and President of Hungarian Advertising Association (Hungary)
