Press Release (EN Version)
We have so much to tell and so little time and space… We have to use all kinds of media to grab your attention and start our communication. Now imagine the hard work of advertisers and agencies… No wonder they have to learn all the time. And Golden Drum, advertising festival and media meeting was always a great place for it. This year Media Meeting is integrated into Creative Academy and Laboratories. It is rich, very rich. And for everyone. Because we live in a media world… Also read the witty interview with Media Awards Juror: Giovanni Lunghi, Ph.D., University of Udine, EFCCE. He told us: “…advertising ‘as we knew it’ has already turned into something that may be called “persuasion management”. We are told “consumer is the king”, but I think the industry doesn’t show enough respect to his majesty.”
