Abstracts

Google Art, Copy & Code: Create the Future

Jess Greenwood, Creative Partnerships Lead, Google

A very wise man once said that the best way to predict the future is to create it. Google's Art, Copy & Code team is a small group of creative technologists, strategists and designers working at the intersection of Google's marketing and engineering teams, to create new ways for brands to connect with consumers. With each brand partnershi...

View

YouTube The Digitoral Era: Re-inventing the story

Mailine Swildens, Head of the ZOO: Google’s Creative Services Team, Southern Europe, Middle East and Africa, Google/YouTube

The 'Digitoral Era' is about re-inventing the way we build narratives for people in a convergent world. This session will show why we need to re-think the structure and content of the stories we create. What are the key elements that help build engagement with our audience? How can we learn from YouTube's passionate creative community how to create...

View