Abstracts

Golden Drum Competition: Screening of Entries



10.00 – 17.00 Golden Drum Competition: Screening of Entries 10.00 – 10.35 group D (Radio) 10.35 – 12.55 group G (Digital) 12.55 – 13.22 group H (Mobile) 13.22 – 14.44 group R (Direct campaigns) 14.44 – 16.49 group U (Events) 16.49 – 16.56 group T (Mobile campaigns)

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Publicis Drum Award



For Young Drummers only; based on application and selection.

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Media Academy by MEC CEE: 8 global trends in media



The media landscape is changing faster than ever due to technology. We have identified 8 global media trends, which are having an impact on our clients business and on our daily lives as consumers. These 8 trends come together with many pragmatic examples from brands around the globe to inspire and activate others.

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Digital Academy by Razorfish: Game Changing Communication



As audiences change so does what we say and how we say it. Game changing communication looks at ten rules for connecting brand and consumer in the digital age.

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Creative Academy by TBWA: Innovate or die



By connecting some of our best people directly with the brains behind start-ups, we celebrate the essence of our business: talent. Introducing CoCreator: The first business speed dating service to connect entrepreneurs with communication experts in one simple app. Its purpose is to connect founders, CEOs or CMOs of promising start-ups with commu...

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New Agenda Session: Coworking of Creative & Start-ups - Crowdfunding: the next big thing for agencies?



Crowdfunding platforms such as Kickstarter and Indiegogo are the hottest source of funding capital for startups, completely bypassing the existing infrastructure of traditional individual and institutional investors. Entrepreneurs with a good idea and, more importantly, a good campaign, are using those platforms to sell products that they yet have ...

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New Agenda Session: Coworking of Creative & Start-ups - Agencies are from Venus, Ad tech is from Mars



Digital media fundamentally changed the advertising landscape, like TV did in the 50s. This time, the change wasn't led by agencies, but by technology companies, like Google, which eventually emerged as the leading advertising players. Agencies, finding themselves in a territory where rules were set by others, largely reacted defensively. It's time...

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New Agenda Workshop - Branded Content and Entertainment: Creating advertising that doesn't feel like advertising



The new advertising era we operate in includes new advertising rules. Rules that support longer, richer, more engaging, more integrated, more sophisticated advertising ideas that often act as entertainment in many aspects. Advertising that is empowered by "Slow Media" and the "Creativity of the Masses". Advertising ideas that people want to partici...

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Creatives' Life Experience: Should You, How Do You and Why Would You Climb The Peak? Or What Did I Get Myself Into?



After 58 years of active yet leisurely life, when he stumbled upon the information that an expedition was planned for the Himalayas, Ivan Stankovic asked himself a crucial question: I could do that, why not? The old saying turned out to be true: what does a child know about the weight of a ton? With a group of experienced mountain climbers and l...

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Creatives' Life Experience: Ten simple things to keep in your mind and put on your wall



Over the course of the last 18 months, I had the privilege to be a student at the Berlin School Of Creative Leadership. It was an intense learning experience, and we had a lot of great teachers and speakers. Michael Conrad, Dave Trott, Keith Reinhard, David Droga, just to name a few. From day one, I kept a little journal. And instead of keeping ...

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Golden Drum Competition: Premiere Screening of Finalists



17.00 – 19.00 Golden Drum Competition: Premiere Screening of Finalists in groups D. Radio G. Digital H. Mobile N. New or innovative S. Digital campaigns T. Mobile campaigns R. Direct campaigns U. Events

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Golden Drum Premiere Award Ceremony



At Golden Drum Premiere Award Ceremony the first winners of 20th Golden Drum have been announced. The Silver Drum, Golden Drum and Grand Prix Awards were presented to winners in Groups: D. Radio G. Digital H. Mobile N. New or innovative S. Digital campaigns T. Mobile campaigns R. Direct campaigns U. Events The winner of ...

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Welcome Retro Party: 20 Years of Golden Drum



SPONSORS: Mabat Int, Paideia Events, Pivovarna Union and Pivovarna Laško The first party of 20th Golden Drum will take place at ex-restaurant Taverna in Portorož Lucija, which was at it's peak in the 90'. Visually and musicly we will look back through the past 20 years of Golden Drum Festival. Therefore bring to this party with you any m...

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Golden Drum Competition: Screening of Entries



10.00 – 17.20 Golden Drum Competition: Screening of Entries 10.00 – 13.03 group V (Public relations) 14.00 – 15.30 group N (New or innovative) 15.30 – 17.20 group S (Digital campaigns)

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Publicis Drum Award



For Young Drummers only; based on application and selection.

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Portfolio speed-dating



Do you want to challenge your ideas? Bring them along with your attitude and passion and show us the best you have! Portfolio speed-dating is aimed at Young Drummers (i.e. registered participants at the Golden Drum festival up to 30 years of age). This is new session in the festival program and is aimed at young professionals who are star...

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New Agenda Session: Branded Content & Entertainment Licensing Branded Content Comes of Age



Content pervades every aspect of our lives. It has transformed communication and the rapid growth of digital technology has freed up the potential for content creation and distribution in unprecedented ways. People are now gifted with a vast choice as to what they can see, view, explore, edit and share. However, that content must entertain and enth...

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EACA Advertising Masterclass: How to create commercial value from great creativity



Gurdeep will be speaking about how demonstrate the commercial value of your creative work and embed Effectiveness into the culture of your organisation. He will start by focusing on the current state of marketing, some of the challenges it faces and what are the barriers to being effective within our industry. This will be followed up by a clear de...

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EACA Advertising Masterclass: Marketing without markets



Modern marketing is individual, local, now. This changes the entire customer journey- from inspiration to selection to purchase to experiencing the product itself. It revolutionizes the way we see brands, consumers, even ourselves. Dietmar Dahmen will bring us up to speed with current developments and lets us glimpse into the future of di...

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THE CUP – Can Advertising Make the World a Better Place?



Advertising is Co-Responsible for the Image, for the Character and for the Culture of the World We Live In. Are we aware of this responsibility? Can we do something in the societies we co-create?

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Music Lab: Using Songs in Commercials - Major Headache or True Win Win?



The use of songs by famous or emerging artists is becoming increasingly popular with brands needing to rise above the noise and distinguish themselves from their competitors, as well as bands looking at advertisers as a new way to reach audiences. Yet on the way to this true win-win partnership, there seem to many hurdles and obstacles which mak...

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IKRa workshop on digital and start-ups



Getting started: Understanding digital-platforms for companies. — How startups influence advertising? — Owned media instead of paid media. Step 1: analysing user problems & insights. — Choosing a problem. Step 2: Creating a field of ideas. — Filter the idea. — Landing user problem to a web-platform. Step 3: User jou...

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Creative Academy by Duval Guillaume: Social currency fuels braveness & creativity



We've learned that being creative helps us to create work that gets talked about. With social currency the need to be creative & brand becomes even bigger. You need to provoke conversations to create social currency and so the need for creativity and thus the opportunity for creatives has never been bigger.

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Creative Academy by Y&R: 10 stupid things I learned in advertising



A summary of ten long years being stupid - before I finally decided to quit and move on.

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Panel & Documentary Balkan Spirit



About the documentary Balkan Spirit Filmmaker Hermann Vaske and philosopher Slavoj Žižek take us along a rollercoaster ride through the creative world of the Balkans. “Balkan Spirit” is an exploration of the various facets of creativity: cultural, philosophical, political and artistic. Featuring world-renowned performance artist Marina Abram...

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National Party Night: The Hungarian Peep Zone + Balkan Party by Macedonia and Serbia



»The Hungarian Peep Zone« hosted by Argus Production and Carbon Group Communications CAFÉ TEATER, PIRAN Space peep live act with DJ Peter Munch (New York) and Felly K Peep dancers and Punk Head Cake at midnight Argus Productions, Carbon Group Communication and Golden Drum invite you to Café Teater, Piran, where you will float in the space...

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Golden Drum Competition: Screening of Entries



10.00 – 16.50 Golden Drum Competition: Screening of Entries 10.00 – 13.20 group A (Film) 14.00 – 16.03 group Q (Integrated communication campaigns) 16.03 – 16.47 group W (Innovative campaigns)

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Publicis Drum Award



For Young Drummers only; based on application and selection.

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Portfolio speed-dating



Do you want to challenge your ideas? Bring them along with your attitude and passion and show us the best you have! Portfolio speed-dating is aimed at Young Drummers (i.e. registered participants at the Golden Drum festival up to 30 years of age). This is new session in the festival program and is aimed at young professionals who are star...

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EACA Advertising Masterclass: The power and magic of storytelling in business



In 2004 a $5 cane was sold on e-bay for $65,000 - because it was positioned as a "Ghost cane'. Mary Anderson told a story that the cane held the Ghost of her deceased father (to ease her 6-year old son's fears that his Grandfather's ghost was not haunting their home). The cane - and the story behind it - attracted 132 bids and appeared on...

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Creative Academy by Independent Agencies: Independence means following your own way



However, it’s not easy to be independent. We face constant challenges, and constant need to make decisions and act on them with no hope for someone’s help from abroad. But independence allows you to follow your own unique way, unlike all others. Being truly independent means being in contradiction to everything “normal” and generally accept...

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EACA Advertising Masterclass: Creating opportunities by understanding clients business



This talk has been created to put the understanding of clients business back on top of the agenda. Only by fully understanding our clients business and asking the right questions, rather than answer the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations. This talk will give delegates confid...

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Creative Academy by Independent Agencies: How to grow fast at the emerging market



Opened in 2011 Banda Agency has become the most prominent and fast growing agency in Ukraine. How to survive, win big clients and in less than two years turn into the world's most effective independent agency according to Effie Index 2013. Pavel Klubnikin, founder and creative director tells how fears and hopes of small, young agency forced to...

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Creative Academy by Independent Agencies: I like when everybody talks about my work



Bruketa will explain the background of the agency's most successful projects.

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EACA Advertising Masterclass: New business the life blood for agencies & how to win more often



Micky will share his experiences about new business and pitching, he will share best practice new business ideas from around the world and his observations on why agencies do not pitch as well as they should and what they need to do to pitch better and win more often. This will be an energetic and engaging talk that will give lots of practical t...

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Creative Academy by Red Bull: Creativity can save your life



Making ideas which are surprising keep the brand alive. The lecture is about the work of Red Bull Creative, especially about corporate projects around the energy drink – from Red Bull Extreme Sailing to Red Bull Doodle Art. Enjoy!

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Creative Academy by Sagmeister & Walsh: Design & Happiness



Stefan Sagmeister will explore the possibilities to achieve happiness as a designer, his tactics to make sure his work remains a calling without deteriorating into a job as well as the chances to design pieces that induce happiness in the audience. Lots of work from the last couple of years will be shown.

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The Gunn Report: Advertising's second creative revolution



Advertising’s first creative revolution was driven by pioneering agencies. The second one is being driven by our Clients’ customers. And the extra leverage of exceptional creativity on business results has been multiplied by four.

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Golden Drum Competition: Finale Screening of Finalists



17.00 – 18.45 Golden Drum Competition: Finale Screening of Finalists in groups A. Film V. Public relations W. Innovative campaigns Q. Integrated communication campaigns

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Golden Drum Finale Award Ceremony



Golden Drum Finale Award Ceremony will be the last awards act of the Golden Drum Competition 2013, as the Silver Drum, Golden Drum and Grand Prix Awards will be presented to winners in Groups: A. Film B. Press C. Outdoor E. Direct communication F. Design of Brand & Corporate Identity V. Public relations W. Innovative campaigns Q....

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Golden Party – The Future is Ours!



The Final Party of the 20th Golden Drum will start right after the Finale Award Ceremony, featuring dance rhythms from DJ's and more ... We will celebrate the winners (past, present & future) and start the count down to the 21st Golden Drum Festival. Traditionally on the charming terrace of Grand Hotel Bernardin we will party to the modern b...

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