Abstracts
Golden Watch Competition: Live presentations of finalists in competition group Q – Integrated communication campaigns competing for Golden Watch Award
13.30: Q001G12 - The Shinning Sun of Russian Poetry at Zenit Elizaveta Pezhemskaya, Copywriter/PR manager, Great Advertising Group, Russia 13.40: Q002G12 - Battle for Babies Veljko Golubović, Creative Director, Saatchi&Saatchi Beograd, Serbia 13.50: Q007G12 – Repetition Johan Ohlson, Saatchi&Saatchi SRL, Romania 14.00: Q010G1...
Golden Drum 2012 Opening Speech: InGenius Loci - How can we capitalize on our local heritage in order to compete in a globalized world
Adrian Botan, VP Creative Excellence for McCann Erickson CEE, Creative Partner of Bucharest office, RomaniaIn Roman times Genius Loci was the guardian spirit of the place. In our days the meaning has evolved to signify the cultural footprint of one place. Golden Drum has adopted it as its mantra. It's time we reinvent this concept and ask ourselves: “Can we outsmart our Genius Loci? Is our Genius Loci holding us back or helping in the quest for increa...
The Great Ads Seminar
Ali Bati, Executive Creative Director, Lowe Istanbul, TurkeyMarco Cremona, Executive Creative Director, Y&R Moscow, Russia
Marco Antonio do Nascimento, Head of Art at Young & Rubicam, Prague, Czech Republic
Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium
Luis Tauffer, Creative Director – BBDO Moscow, Russia
When we see a great ad, it’s only natural for us to ask ourselves: How the hell did these guys come up with the idea??? It’s a tough question to answer, but Lürzer’s Archive’s last campaign tried to imagine how some of the greatest ads published in the magazine might have been created. Check out the campaign here: GREAT AD...
Festival of Festivals: Ad Fest 2012 – Screening of winners
ADFEST - The 15th Asia Pacific Advertising Festival took place in Pattaya, Thailand from 18th to 20th March 2012. 1260 delegates from 51 cities in total attended the event which returned to its ‘spiritual home’ in Thailand after a two year hiatus, which included last year’s festival being hosted in Phuket. ADFEST has receiv...
Radio Lab: Breaking news: Radio is back on the red carpet (with diamonds)!
Lenja Faraguna Papp, International consultant/speaker/coach, Radio Advertising Bureau SloveniaRadio talk & mini workshop, where you learn/practice/are inspired to write radio ads that do magic. If you listen to radio, write radio ads or advertise on radio, here’s a wink from me to you: “Get in!” ;) I am very emotional about radio but at the same time I love the smell of money which radio creates for advertisers (and agencie...
Welcome Lounge: Golden Drummers Get Together
The first night you will get the chance to mingle, dance and party with DJ Maj & Marco De Conga! Dress code: introduce yourself.
New Agenda Session: Left to our own devices
Simona Dan, planBee, Bucharest, RomaniaTrevania Dudley Henderson, Principal and Founder of The Marketing Department, Boston, USA
Uroš Goričan, Creative Strategist, Saatchi & Saatchi Ljubljana, Slovenia
Craig Markus, Founder, Rage, Grace & Partners, USA
A session on how to adapt the business model to the new rules of the game. Yes, we all know the times are changing and the industry is transforming. We got that by now. But the real question is “What is the answer?” What are the new ways and new models for surviving in this business? It looks like there is no one single answer so fa...
Creating Engaging Experiences for Zombies
Sašo Dimitrievski, Partner, Pristop and Co-founder, Renderspace, SloveniaHow do you create a lasting relationship with a zombie? Emerging technologies and rapid trends have created zombies with a short attention span towards communication campaigns. Nowadays, marketing platforms require instant flexibility in order to withstand fast changes in consumer behaviour. The upcoming generation has provided us with enough tips ...
Creative Academy by DDB: Selling the Dream or Altering Reality?
Leo Rayman, International strategy partner, adam&eve DDB, United KingdomDeveloping breakthrough ideas in the age of the hackable consumer. Creative Academy by
Creative Academy by Y&R: The dog ate our presentation
Marco Cremona, Executive Creative Director, Y&R Moscow, RussiaDušan Drakalski, Regional Creative Director, New Moment Y&R, Macedonia
Jaime Mandelbaum, Chief Creative Officer, Y&R Prague, Czech Republic
Humans are very imaginative when it comes to think of excuses. Creatives are no exception. There's always a good excuse to justify the failure of a project. We will single out the most common excuses in the advertising world and we will demonstrate how those excuses can be exorcised and used as an actual motivation to create breakthrough ideas. ...
Four Weddings and a Funeral
Jacob Åström, Founder, Creative Director, Art Director, Dear Future, Stockholm, SwedenDésirée Maurd, Creative Director PR, Dear Future, Stockholm, Sweden
Creativity within digital marketing is flourishing. Everything is possible. A new app is released every other minute and the border between digital and reality is forever blurred, if not broken altogether. We're constantly moving on to the next big thing. As a result, people are drenched in tech & marketing innovation. So let's take the time to...
Creative Academy by Wieden+Kennedy Amsterdam: The pursuit of effectiveness in a digital world
Martin Weigel, Head of Planning, Wieden+Kennedy Amsterdam, NetherlandsProvocations, thoughts and learnings on the nature of creativity, ideas and what works in a digital world. Creative Academy by
Selling the USSR
Polina Maguire, Creative Group Head at Saatchi&Saatchi, RussiaCreative agency Saatchi & Saatchi Russia examines phenomena of Soviet advertising in the TV ads shot in Leningrad film studios in 70's and 80's.
Education Lab: Better Briefs and Better Briefing
Micky Denehy, Founding principal, EACA International School of Advertising and CommunicationsThis workshop will look the critical issue of better briefs and better briefing; we will explore the key briefing components below: Better Briefs Better Briefing Better Work Happier Client Right First Time Happier Agency The workshop will also introduce and run through some of the core content of the European Adve...
EACA - European Advertising Certificate (EAC)
Micky Denehy, Founding principal, EACA International School of Advertising and Communications
Festivals of Festivals: FIAP 2012 – Screening of winners
After being held 21 years in a row in Buenos Aires, in its 43rd anniversary FIAP decided to make an important change, it moved to what is probably the most important business center in its region: Miami. It was a tough decision, because it implied creating a whole new organization, logistics, providers, etc. Before taking the decision to move to Mi...
Media research Lab: Let's save our industry! - How to improve advertising credibility
Ante Šalinović, Media research director, Ipsos Adria, CroatiaThere is always the question whether the advertising is just a cost or an investment. Even in the good times Boards are often skeptical towards advertising and in the time of economic crisis this problem is further accentuated, which we all feel through the budget cuts. Sometimes the advertising industry is also responsible for such a perception...
Golden Drum and Tracks & Fields Opening Party
GoldenDrum and Tracks & Fields are cordially inviting you to come to Paprika club and have a nice evening with excellent music at a wonderful seaview location. Bring your business card to get a second free welcome drink! Musically, the party will be headed by DJ Dennis Concorde, resident in some of the most prominent clubs in Berlin li...
Creative Academy by Independent Agencies
Andrey Gubaydullin, Creative Director/owner, Voskhod creative agency, RussiaLajos Horváth, Founder, Creative Director, Cluso, Hungary
Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium
Juraj Vaculík, Owner, Founder, CEO at MADE BY VACULIK, Slovakia
You want? You can! Andrey Gubaydullin If you want to change the world, start with your village. Free, free, set them free. The incredible adventures of an art director and a writer. Lajos Horváth In this industry, that is still dominated by network agencies, only a minority of advertising guys have the privilege of running their o...
Creative Academy by TBWA: Create.
İlkay Gürpınar, Executive Creative Director, Vice President TBWA\ISTANBULUlrich Proeschel, Vice-President Business Development, TBWA \ Europe
Toygun Yilmazer, Head of Planning, Vice President TBWA\ISTANBUL
We are living in the most interesting time of our industry. The creative industry. Creative ideas can fuel a brand's success quicker and more effective than ever. Doing stuff is more important than talking about it. Technology and the shift in the way people use media today has created amazing opportunities for our industry. In this new world, ...
Creative Academy by Leo Burnett: Talk the walk
Tomasz Hilt, CEO, Leo Burnett Group, PolandAdam Nowakowski, Head of Strategy, Leo Burnett, Poland
Eastern Europe was taught advertising at a time when outrageous claims were legitimate. Meanwhile, new media have made the world transparent, forcing advertisers to embrace an ancient school of advertising though. It's a revolutionairy concept that requires brands to talk about things they actually DO. Creative A...
Creative Academy by Ogilvy: Innovation is nothing new
Will Rust, Executive Creative Director, Ogilvy & Mather Czech RepublicHow new media is helping us become our old selves. Creative Academy by
Creative Academy by Grey Group EMEA: "What if Kodak had invented Hipstamatic?"
Emily Hare, Managing Editor, Contagious MagazineAlemsah Ozturk, Chief Happiness Officer & Founder, 41? 29!, Turkey
Lars Samuelsen, Strategic Director & Head of Digital at Uncle Grey, Copenhagen, Denmark
Mihály Varga, Head of International Relations, CarnationGroup, Hungary
Dmitry Voskresensky, Digital Strategic Planner, GREY Moscow, Russia
Jon Williams, Executive Creative Director & Chief Digital Officer, Grey EMEA
It happened to Kodak, to Blockbuster and to the music industry. Now adland faces its iTunes moment. Brilliant minds from across the Grey EMEA network discuss the need to reinvent the ad network and how an Eastern approach to business might help save the day. Creative academy by:
Digital PR Lab: The One That Got Away
Jacob Åström, Founder, Creative Director, Art Director, Dear Future, Stockholm, SwedenDésirée Maurd, Creative Director PR, Dear Future, Stockholm, Sweden
Do you have a feeling that there's at least one digital phenomenon that fell into oblivion too soon? We do. All the time. Together we'll make a trip back and forth in time. With inspiration from the speech "Four Weddings and a Funeral" this workshop will give you the arguments why digital nostalgia is important, and how it can be used as a tool in ...
Festivals of Festivals: ADCE 2012 – Screening of winners
The ADCE was founded in 1990 as a not-for-profit organization whose mission is to foster and reward excellence in European design and advertising. It is owned and managed by professional design and advertising associations from twenty European countries. Once submitted, the work is judged by a panel of over 50 top creatives, an opportunit...
Meet the President and members of Single Channel Jury
Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, PolandJanez Rakušček, Executive Creative Director, Luna\TBWA, Slovenia
Golden Drum Single Channel Awards Ceremony
winners of groups Film (television, cinema & online), Press, Outdoor, Radio, Direct communication, Design of brand & corporate identity, Digital, Mobile and New or innovative and the Virtuoso Awards
New Agenda Session Gamification: The Evolution of the Branded Game
Jeff Coghlan, Founder and MD of Matmi New Media Design Ltd, United KingdomThe talk will take the audience on a journey through the evolution of branded games from the perspective of Matmi and our decade of development experience. The session will begin by discussing Matmi’s first entry into the advergaming space with ‘Monster Poolside Sumo’. It will continue with what was learnt from that experience and move ont...
The CUP - Global Festival embracing Local Culture
Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – Intercontinental Advertising Cup, SloveniaAdrian Botan, VP Creative Excellence for McCann Erickson CEE, Creative Partner of Bucharest office, Romania
Ocakoglu Gunseli, Editor in Chief of Marketing, Turkey
Ami Hasan, Chairman, Hasan&Partners
Milka Pogliani, Creative Consultant and Advisor
Creative Academy by McCann Group: Startup advertising
Adrian Botan, VP Creative Excellence for McCann Erickson CEE, Creative Partner of Bucharest office, RomaniaGal Brill, CEO, Founder, UppSite
Matias Palm Jensen, Chief Creative Innovation Officer for Europe, McCann Worldgroup
Adrian Preda, Creative Director, MRM Bucharest, Romania
Nir Refuah, VP Creative, McCann Digital, Israel
Luka Topolovec, CEO, Drugi Vid
Uri Weinheber, CEO, Partner, thetime
In the panel discussion we will explore how our industry can be inspired and stimulated by the (tech, but not only) startup industry, all that in the context of technologic disruption of the media landscape we are facing today. Creative Academy by
Creative Academy by OMD and PHD: Beyond the horizon. The future of media.
Rupert Slade, Regional head, Phd, Central and Eastern EuropeA view of what the communication industry might look like in 2016. Creative Academy by and
Creative Lab: "When Advertising make the difference"
ACT Responsible is a non-profit association promoting the best of advertising when it comes to defend crucial issues. Association, NGO's and volunteers around the world need the power of creativity to raise awareness in order to achieve the common goal. We believe that advertising professionals have to promote this side of their business and t...
Festivals of Festivals: ICAC the Cup – Screening of winners
The CUP was established in 2007 by organizers of the world’s three biggest regional advertising festivals: New European Golden Drum, Asia Pacific’s ADFEST, and Ibero-American FIAP.. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member. The mission of THE CUP is the affirmation of locally inspired creativi...
Meet the President and members of Multi Channel Jury
Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne GermanyJanez Rakušček, Executive Creative Director, Luna\TBWA, Slovenia
Golden Drum Multi Channel Awards & Festival Closing Gala Ceremony
winners of Integrated communication campaigns, Direct campaigns, Digital campaigns, Mobile campaigns, Events, Public relations and Innovative campaigns and the Golden Watch Award, the Golden Drum Brand Grand Prix, the Golden Rose, the Tartini Award and the Golden Net & Off Drum: Piran Portorose Poster Award
Golden Drum Single – Multi – Kulti Party
For the last night in Portorož Slovenian Advertising Chamber will be your host. Kataya and Dylan Dogs will take care for fun and entertainment. Dress code: single-multi-kulti&gala.
National Party Evening: Slovenian Night
You definitely can't miss party with DJ Filip and dress code Portorož in my mind. Will someone dare to wear bikini?
